Weetabix is UK’s top-selling cereal – but two supermarkets sell it for just £1
The most popular breakfast food in Britain is Weetabix. In the past year, one in three Britons purchased the popular cereal box, spending a total of £112million.
Weetabix and its alternative breakfast options are a relatively healthy choice. They are predominantly whole grain (95 percent) and fall squarely in the low fat, low sugar, and low salt categories.
They do contain a small amount of sweetness in the form of sugar and malted barley extract. In addition, Weetabix offers a good amount of protein in milk as well (9.5 grams, which is more than one egg).
Many Britons will find the presence of the well-known, reliable Weetabix brand on the breakfast table to be reassuring. Making a change could, however, result in a price reduction of 50 percent or more.
Weetabix costs roughly £3.50 for a box of 24 cereal bars at the average supermarket. But Morrisons M Savers Wheat Biscuits cost just £1 for 24.
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This is matched by Tesco Stockwell & Co Wheat Biscuits, which also cost just £1.
Slightly more expensive but still cheaper than Weetabix itself, Sainsbury’s sells Wheat Biscuits for just £1.33.
At the higher end of supermarket own-brands, Marks and Spencer’s sells Food Wholegrain Wheat Bisks for £1.85.
Finally, the most expensive supermarket own-alternatives for Weetabix can be found at Lidl and Aldi for £1.99 each.
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Britons often debate whether Weetabix is better with milk or without. Nigella Lawson tweeted on Friday: “When I was young, children were often given Weetabix spread with butter and jam after school.”
They are a Commonwealth-produced item initially known as Weet-bix in Australia but produced in the UK since 1932.
Weetabix is currently owned by an American holding firm, despite the fact that it has never been a household name in the USA.
The “base price” of Weetabix has increased 17 percent since this time last year, from roughly £3 to £3.50 for 24 cereal bars (excluding special offers).
There will likely be more increases because wheat prices are skyrocketing as a result of Russia’s withdrawal from the Black Sea Grain Initiative, which allowed Ukraine to export grains.
Additionally, Ukraine, which was a top-five exporter of wheat before the war, has severely reduced planting, and this year’s yield is anticipated to be roughly 50 percent lower than it was before the war.
To swerve price rises, many Britons could turn to own-brand Weetabix from the major supermarkets.
It’s one of the cereals that is most frequently copied on supermarket shelves. Many of them are manufactured in the same factory and on the same production line as Weetabix, according to Paul Stainton of Channel 4’s Secrets of the Supermarket Own Brands.
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