{"id":8679,"date":"2023-10-22T07:19:15","date_gmt":"2023-10-22T07:19:15","guid":{"rendered":"https:\/\/crynfiction.com\/?p=8679"},"modified":"2023-10-22T07:19:15","modified_gmt":"2023-10-22T07:19:15","slug":"i-put-asdas-ms-taste-match-range-to-the-test-with-their-tea-time-classics","status":"publish","type":"post","link":"https:\/\/crynfiction.com\/everyday-meals\/i-put-asdas-ms-taste-match-range-to-the-test-with-their-tea-time-classics\/","title":{"rendered":"‘I put Asda\u2019s M&S Taste Match range to the test with their tea-time classics’"},"content":{"rendered":"

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Asda\u00a0is one of the UK\u2019s \u201cbig four\u201d\u00a0supermarkets\u00a0while\u00a0Marks and Spencer\u00a0falls into the wider category as one of the nation\u2019s most popular retailers.<\/p>\n

Both sell a mixture of everyday essentials and luxury products in their wide range of food offerings though these often vary in price.<\/p>\n

Despite the differences in their price tags, Asda\u2019s M&S Taste Match range claims to parallel or even beat the taste of hundreds of M&S products – ranging from scones and crumpets to bottles of Sauvignon Blanc.<\/p>\n

While a series of independent taste tests championed Asda\u2019s cheaper products over its M&S counterparts,\u00a0Express.co.uk\u00a0put them to the test to see if it\u2019s really true.<\/p>\n

We taste-tested a range of British tea-time classics including lemon drizzle cakes, plain scones, strawberry jam and shortbread biscuits to see if higher prices really mean better flavour.<\/p>\n

READ MORE: <\/strong> \u2018I\u2019m a breakfast chef – here’s the key to making perfect sunny side up eggs’<\/strong><\/p>\n

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Asda Extra Special Lemon Drizzle Cake (\u00a32) Vs M&S Lemon Drizzle Cake (\u00a33.65)<\/strong><\/p>\n

First up was the Asda cake which is part of their \u201cExtra Special\u201d range. On the retailer’s website, they claimed: \u201cOur Lemon Drizzle Cake, with its zesty lemon curd, and sponge infused with Sicilian lemon juice no less, proved tastier than M&S.\u201d<\/p>\n

First impressions of the products were that M&S uses more subtle packaging than Asda, which is very on-brand for its \u201csimply food\u201d slogan. It also costs \u00a31.65 more but its increased weight is a clear justification for this.<\/p>\n

Both cakes boasted a lemon flavour sponge cake and iced topping, though there was a clear winner in terms of the actual taste. Of five taste testers who sampled the products, M&S took the top spot for its uncomplicated and delicious flavour. The dense sponge resembled a moist Madeira cake and the lemon was well balanced against the sweet notes.<\/p>\n

The Asda cake boasts a lighter, fluffier sponge which is much more crumbly, with a thinner layer of icing on top. It is also filled with a gooey lemon curd, though the sponge itself felt drier than its more expensive counterpart. In terms of value for money, the Asda cake definitely wins as it\u2019s a great price for a well-presented cake, but M&S stole the show on this occasion, making the sweet treat worth its \u00a33.65 price tag.<\/p>\n

In this case the proof was definitely in the pudding as after four days, there was much more of the Asda cake left with just one tiny slice of the M&S version on the plate. So we\u2019d have to disagree with Asda\u2019s independent taste test this time.<\/p>\n

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