Carlos Santana Just Launched His Own Coffee Company And It Includes A ‘Smooth’ Blend
Iconic guitarist Carlos Santana is the latest celebrity to jump into the food and beverage industry and if you’re a big time coffee lover, you’ll be happy to know that he’s got something special for you.
Launching his very own coffee company, The Carlos Santana Coffee Company, the longtime musician is delivering hand-crafted, premium, fresh-roasted blends that are guaranteed to soothe your soul. Currently, the line up includes six quality blends and if you know Santana’s catalog pretty well, the names of the blends might look very familiar.
Aside from the signature Smooth Blend (named after his 1999 breakout hit-single “Smooth” featuring Rob Thomas)—which is a medium roast with beans from Indonesia, Central, and South America—the list of blend titles include the Oye Como Va Blend (dark roast), Essential Santana Blend (light/medium roast), Evil Ways Blend (dark roast), Power of Peace Fair-Trade Certified Blend (dark roast), and the Global Consciousness Blend (medium roast).
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Each of the varieties are priced at $20 for a single purchase of a 12-ounce bag or, if you want to join their subscription program, $18. The latter of which you can have delivered every 14, 21, 30, or 60 days. You also have the option of either ground or whole bean preparation and the choice of caffeinated or decaffeinated.
According to the brand’s website, this new venture is in partnership with Icon Global Coffee Company—which has been around since 1930—and their goal is to embark on a mission “to serve fans and friends around the world the most divine and meaningful cup of coffee while helping children in need.” And, for each purchase made, a portion of the proceeds will go to Santana’s charity, The Milagro Foundation, that was founded in 1998 to “support undeserved and vulnerable children in the areas of education, health and the arts.”
As of now, these exclusive blends are only available online, so you’ll have to exercise a bit of patience before you can try them. But when they’re coming from the self-proclaimed “Coolest Coffee Company on the Planet,” it might be well worth it.
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