Tesco and Sainsbury’s update product restriction rules for shoppers on six items

Supermarkets have had to adjust policies for shoppers in the last few months due to the coronavirus pandemic. The initial rumours of a lockdown sparked panic buying across the UK as shoppers fled to local stores to stock up on everyday items such as toilet paper, eggs, flour and UHT milk. This led to supermarkets putting product restrictions in place that meant shoppers could only buy a limited number of the popular products per shop. 


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Many supermarkets put the rules in place, with limits on items such as eggs, milk, handwash, toilet roll and cleaning wipes. 

Supermarkets have been working hard to make sure shelves are constantly restocked in order to put off stockpiling. 

Reduced shopping hours have also helped to keep shelves well stocked, as well as special opening hours for the vulnerable and key workers ensuring that products were available for those who most needed it. 

However, as the lockdown has eased, the rules have been lifting slowly at different supermarket chains. 

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Asda, Aldi, Lidl and Morrisons have lifted all product restrictions in their stores now that the lockdown is starting to ease. 

However, Aldi and Lidl have asked shoppers to be mindful of others when shopping for groceries and essentials rather than panic-buying. 

The rules could also come back at any time if stock issues arise again. 

But Tesco and Sainsbury’s still have some limits in place on the most popular items. 

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Sainsbury’s has lifted most of its product restrictions, but on its website the supermarket has detailed the two products which will still be slightly limited. 

“We are experiencing extremely high demand for certain products and as such have introduced some quantity restrictions.

“We have started to remove limits on the number of certain non-essential products you can buy. 

“Limits will remain in place on pain relief and cold and flu products and Type IIR Approved Face Masks.”


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Sainsbury’s is also starting to reopen some of its fresh pizza counters in store, following temporary closures in the lockdown. 

However, the rules at Tesco are a little different as the supermarket giant still has some restrictions on how much shoppers can buy. 

But the rules differ depending on whether you’re shopping in store or online. 

“As our stock levels are returning to normal, we’ve removed the purchasing limits on all products in our stores, except for face coverings, which has a limit of three units,” Tesco said on its website FAQs. 

“There’ll also still be a limit of three units on online orders of face coverings, antibacterial handwash, antibacterial wipes, flour, and eggs.”

The store is still encouraging shoppers to keep others in mind when picking up their essentials so that stocks can be maintained. 

However, the chain has also kept limits in place for online orders in terms of the overall size of the shop. 

It means that shoppers can only add up to 95 items to their basket per online order. 

Tesco also said in its guidelines: “As our stock levels are starting to return to normal, we’re removing purchase limits on most of our products. 

“On some products such as toilet roll, alcohol, pasta, and hand sanitisers, we’ve kept these limits until we’re fully stocked up again.”

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