Supermarket selling vegetables for just 1p to beat Aldi in price war – and it’s not Lidl

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Last week, budget supermarkets Aldi and Lidl slashed the price of vegetables ahead of Christmas. The retailers were selling different varieties for 19p, with shoppers delighted over the news. However, another supermarket has reduced the price of their vegetables to just 1p as the nation prepares to cook Christmas dinner.

Frozen retailer Iceland has slashed the price of its potatoes, carrots and sprouts to just 1p a bag.

Shoppers can redeem the offer at the checkout on the app by entering a discount code.

The discount code customers need to type in is ‘ICE1VEG’.

The offer is only available online, but Iceland is offering free delivery when spending over £25.

Customers can also get same day delivery, although charges do apply.

Richard Walker, Managing Director at Iceland, said: “Christmas has become more important than ever this year, with families having lost out on previous time together last time around.

“That’s why we’re delighted to support our customers by cutting the costs of their festive favourites whilst also releasing a further 18,000 delivery slots between now and Christmas Eve.

“It isn’t just about winning the battle for the cheapest supermarket veg – we wanted to make sure that everyone is able to have a brilliant Christmas with their loved ones without having to worry about the monetary hangover that often follows.”

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Aldi currently has six of its most popular Christmas vegetables reduced to help shoppers throughout the festive period.

In the deal, customers can pick up carrots, white potatoes, parsnips, red and white cabbages as well as sprouts and swede for 19p.

Britons must be quick though, with the deal expiring on Christmas Eve.

In other supermarket news, Sainsbury’s is also helping shoppers out this year by matching Sainsbury’s Quality with Aldi Prices.

This means the retailer is also selling vegetables for just 19p, including potatoes, sprouts, cabbage, swede and parsnips.

Customers can also pick up gammon joints for £5.70 and a triple chocolate gateau for just £1.69.

Turkey crowns, which can be found in stores now, are available for £6.89 a kilo.

This campaign will last until December 24, so shoppers must be quick in picking up their Christmas dinner vegetables.

Sainsbury’s Quality, Aldi Price Match was launched in February and will continue into 2022, to help customers pick up food at great prices.

Mark Given, Chief Marketing Officer, said: “This year more than ever people want to relax and enjoy their festive celebrations with families and friends. But, it’s clear times are difficult for many and people need to save money where they can.

“At Sainsbury’s we are taking the stress out of shopping for food. We continue to implement best-in-class safety and hygiene measures to protect colleagues and customers and I am excited to launch our biggest ever value campaign. 

“From today I can promise that everyone who buys their Christmas dinner with Sainsbury’s can be safe in the knowledge they won’t find a better value or more delicious Christmas dinner elsewhere.

“Great value at Sainsbury’s isn’t just for Christmas. We’re ending the year as we plan to start 2022 – with brilliant campaigns on our delicious food – and there’s much more to come in the year ahead from Sainsbury’s.”

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