Morrisons launches new gluten-free essentials food box for isolating customers

The supermarkets have all been doing their bit to help customers navigate the coronavirus crisis. Morrisons has now addressed the problems facing those with food allergies and intolerances with the arrival of a new box. The gluten-free essentials box is available from Thursday 30th April. 

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The new box arrives just in time for Coeliac Awareness Week, which starts on Saturday 9th May. 

It’s believed that one in ten people in the UK avoid gluten, while coeliac disease is a condition that affects at least 1 in every 100 people in the UK.

Coeliac disease is a condition where your immune system attacks your own tissues whenever you eat gluten. This then damages your gut, affecting your ability to take in nutrients.

With shelves often left bare by people stockpiling in the pandemic, Morrisons’ new box is aimed at those who are struggling to get hold of their free-from foods to help them avoid gluten. 

The Morrisons Gluten Free Essentials Box costs £35, and is the seventh box to be launched by the supermarket as it helps to feed the nation. 

The box includes essential ingredients including fresh produce, such as meat, vegetables and store cupboard items. 

It will be delivered direct to customers’ doorsteps using DPD’s next day delivery service so that the public won’t have to wait long if they’ve run out of their allergy-friendly foods. 

Many Britons are having to be ‘shielded’ due to long term health conditions and are therefore unable to go to the shops to pick up their groceries, or are going less often as they try to avoid the risk of the virus. 

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Here’s a full list of what shoppers will find in the gluten-free box, or comparable products of the same value:

1 Litre Semi-Skimmed Milk

Cheddar Cheese

1 kg Morrisons Carrots

1 kg Morrisons Onions

Morrisons Potatoes

Morrisons Peppers

500g Morrisons Free From Fusilli

390g Passata with Onion and Garlic

Morrisons Chopped Tomatoes

8 Gluten Free Vegetable Stock Cubes

Morrisons Free From Digestive Biscuits

Eat Real Veggie and Kale Straws

250g Basmati Rice

Morrisons Free From Cornflakes

Morrisons Free From Original Crackers

Free & Easy Cheese Sauce Mix

Genius Gluten Free Soft White Farmhouse Loaf

Genius Gluten Free Brioche Burger Buns

Morrisons The Best Thick Pork Sausages

Morrisons Chicken Breast Fillets

Morrisons Market Street British Minced Beef 12% Fat

Morrisons Free From Chocolate Biscuits

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Morrisons Free From Buying Manager, Charlotte Baldwin,said: “We have listened to our customers who want gluten free essentials and cannot leave their home. These boxes will keep many customers stocked up with food at this very difficult time.” 

The supermarket started by producing 10,000 food boxes per week when lockdown began, but this number is now expected to reach 200,000 in the coming weeks according to the brand. 

The boxes are produced across two Morrisons sites and start at the price of £35. 

The other boxes in the range include a vegetarian option, a family meat option, a meat eaters’ box, assorted fish and a special box for Ramadan. 

The supermarket has been making lots of changes for the lockdown to help its customers and statt stay safe. 

Morrisons has expanded its home delivery service for elderly and vulnerable customers as well as making slots available through Amazon Prime Now. 

It’s also launched a dedicated telesales phone line for those who don’t use the web to do their grocery shop. 

They’ve also partnered with Deliveroo to provide essential deliveries to the nation with a same-day contactless service. 

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