How to get new Cadbury Wispa Gold Hazelnut – the unique way to get the limited edition bar

Cadbury: How their classic Dairy Milk chocolate is made

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Cadbury’s Wispa Gold is famous for its chocolatey bubbles and golden caramel layers, and now the chocolate brand is introducing an even more luxurious version of the popular bar – Wispa Gold Hazelnut Flavour. You won’t be able to pop to the supermarket to get this special chocolate bar just yet though. Here’s how to get the new Cadbury Wispa Gold Hazelnut bar ASAP.

Cadbury has been working on the new Wispa Gold Hazelnut Flavour for a year and a half and the result is pretty special.

It’s the first time in nearly 20 years that Cadbury has put a twist on the bar, which they’ve dubbed ‘A New Type of Gold’.

The mouthwatering hazelnut, caramel chocolate bar isn’t available to buy in stores yet, though.

How to get the new Cadbury Wispa Gold Hazelnut

The #WispaGoldHF will be released on Monday, September 6, but you’ll need to ‘invest’ in the bar before you get a chance to buy one.

A spokesperson from Cadbury explained: “Ahead of the official release, hopeful ‘shareholders’ will get the chance to buy a single #WispaGoldHF ‘share’, watch the value fluctuate and then get paid out in delicious Wispa Gold Hazelnut Flavour bars to share with their friends and family.

“The final ‘share’ value will equal the number of bars you’ll get back.”

Joshua Collier, Junior Brand Manager at Cadbury, said: “We’ve branded our Wispa Gold Hazelnut Flavour bar ‘A New Type of Gold’ due to its rarity and delicious hazelnut-flavoured caramel filling.

“Just like real gold, we’ve decided to turn our bars into a new (and fun) commodity, giving our fans the chance to receive a very tasty pay-out of limited-edition chocolate bars to share with their friends and family.

“This bar has been 18 months in the making and we hope Wispa lovers will enjoy engaging in its entertaining launch.”

Sounds serious, right? Don’t worry, Wispa Gold Hazelnut Flavour shares are NOT real shares and don’t equate to units of equity ownership interest in the bar or Cadbury.

It simply means one #WispaGoldHF share equals one bar, so each ‘shareholder’ will be paid out in chocolate bars.

So how do you go about buying these ‘shares’ in the bar?

Cadbury will host a series of limited ‘share’ drops on its Twitter page (@CadburyUK) from Wednesday, August 25, where fans can purchase their chocolate ‘share’.

Lucky ‘shareholders’ will then be able to monitor the fluctuating ‘share’ price as part of Cadbury’s Wispa News daily updates.

Among the eager investors waiting to get their hands on a ‘share’ of Cadbury’s new chocolate bar is London mayor candidate turned financial expert, Niko Omilana, who has over 3.8 million YouTube subscribers.

Niko is leading the charge as an expert Choc Broker, following the rise and fall of this new low-risk, high-reward hazelnut flavour investment.

Each #WispaGoldHF ‘share’ will cost 69p, so you won’t need to spend a fortune to get your Wispa Gold fix.

The Cadbury’s team stressed: “Hopeful ‘shareholders’ will need to have an active Twitter account, live in the UK, accept the Cadbury’s terms and conditions, and have a valid email address to complete the transaction.

“Full instructions on how to buy a #WispaGoldHF ‘share’ were posted on Cadbury’s Twitter (@CadburyUK) on Wednesday, August 25 at 12pm.”

If you don’t manage to buy your faux shares, don’t panic!

There’s another more straightforward way to get a taste of the new flavour.

Wispa Gold Hazelnut Flavour will be available to buy from and all major supermarkets from Monday 6th September 2021, with an RRP of 69p.

The bars are limited-edition so put the date in the diary as once they’re gone, they’re gone!

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