Guinness 0.0 relaunches into supermarkets after launch recall fiasco last year
Lorraine Kelly drinks a shot while out at pub with daughter
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Guinness was extremely excited to announce they were heading into the non-alcoholic range with a 0.0 beer last year. The drink was rolled out in November 2020 but immediately recalled following fears of what beverage company Diageo called a “microbiological contamination” that could have made some cans unsafe to drink. Following an investigation and with the drink now deemed safe to consume, Guinness 0.0 will return to supermarket shelves this week. Here’s where you can buy it.
Guinness 0.0 was initially launched in a limited number of supermarkets in October 2020.
As a precautionary measure, Diageo undertook a voluntary recall of Guinness 0.0 after production tests identified the possible contamination of some batches.
Following a thorough investigation across all aspects of the production process, Diageo identified a process failure and has since put in place additional measures and controls throughout the production process to ensure product quality.
Now the drink is back on the market and available for all Guinness lovers to enjoy.
The beer itself which is from the brewers at St.Jame’s Gate boasts “the same dark, ruby red liquid and creamy head”.
There is also “hints of chocolate and coffee smoothly balanced with bitter, sweet and roasted notes” just like the alcoholic Guinness.
But those choosing the non-alcoholic version can benefit from lower calories as each 100ml contains just 17 calories.
This means a standard can of alcohol-free Guinness 0.0 contains less than 75 calories – but with the iconic flavour that everyone knows from a regular pint.
For those who wish to enjoy a cold can from home, Guinness 0.0 will be rolled out in selected Morrisons and Co-op stores.
It will be available in 440ml cans and is thought to retail between £3.50 and £4.50 for a 4x440ml pack.
Further distribution into other supermarkets will then take place.
As for those who wish to order a pint at a bar, Guinness 0.0 will be heading into pubs across the nation next week.
This will coincide with Guinness’ brand new MicroDraught on-tap technology because Guinness 0.0 cannot be poured via the traditional systems currently in place in pubs.
Guinness’ MicroDraught is a world-first innovation which will allow outlets to serve Guinness 0.0 no matter their set up.
This means pub-goers can choose to enjoy an iconic pint of Guinness without the alcohol, as if freshly poured the way it should be.
Neil Shah, Head of Guinness GB said: “We are incredibly pleased to have Guinness 0.0 back on shelves and in pubs and have put in place additional quality assurance measures to make sure this really is the best alcohol-free Guinness possible.
“So, even if you choose not to drink an alcoholic drink, you can still enjoy an iconic pint of Guinness without the alcohol.
“We firmly believe we have created a taste experience truly unrivalled in the world of alcohol-free beer and can’t wait for people to try it.”
One bar in Belfast is already offering punters the option to sample Guinness 0.0.
The Morning Star, on Pottinger’s Entry offers the non-alcoholic drink as part of their extensive menu.
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