Asda recalls popular meat product due to urgent health fear

Food recalls aren't that 'common' says expert in 2020

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Asda is the latest supermarket to recall a food product because it could cause harm to people if eaten. Food recalls are issued when there is a health and safety problem with a product.

Asda is recalling Birds Eye Original 4 Beef Quarter Pounders with Onion because the batch affected may contain pieces of plastic, which could be harmful if consumed.

The Food Standards Agency (FSA) has published the details of the food recall on its website.

It explained: “Birds Eye is taking the precautionary action of recalling Birds Eye Original 4 Beef Quarter Pounders with Onion because they may contain small pieces of plastic, which makes them unsafe to eat.

“The affected batch was only sold at Asda stores in the South West England and South Wales.”

In its risk statement, the FSA said: “This product may contain small pieces of plastic which makes it unsafe to eat.”

The product comes in a pack 454g in size and its code is L2343DB124. It has a best before date of March 2023.

The FSA detailed the actions of the company, saying: “Birds Eye is recalling the above product from customers. Point of sale notices will be displayed in all retail stores that sold this batch.

“These notices explain to customers why the product is being recalled and tells them what to do if they have bought the product.”

In its notice, a Birds Eye spokesperson said: “It is possible that some packs may contain small pieces of red plastic. Any pieces that may be present are limited to the batch below and were distributed to ASDA stores in the South West of England and the South of Wales as detailed below.

“The batch code can be checked by looking on the side of the pack, inside the BEST BEFORE END panel. No other batch codes, retail outlets or other Birds Eye products are affected.

“Birds Eye apologises for any inconvenience caused. If you have purchased 4 x Birds Eye Beef Quarter Pounders with Onions 454g from an ASDA store in the named locations, with the above batch code, please do not consume.

“Instead, please take a photo of the packaging which shows the impacted batch code and send this, with your name, address and contact details to us via contact us

“Or cut out the part of the packaging with the batch code and post this item to us: Birds Eye Limited Freepost AOM3939, London, SW1A1YS, Birds Eye, UK.

“Freephone 0800 088 5573 open Mon – Fri from 8am to 6pm. Or alternatively retum the packaging to the store from where it was bought for a full refund.”

The FSA outlined its advice too. It wrote: “If you have purchased the above product do not eat it, instead please return it to your nearest store where you will be given a full refund.

“For further information, please contact Birds Eye UK at or on 0800 088 5573 (Freephone).”

The FSA went on to explain further detailes about food recalls in general.

It said: “If there is a problem with a food product that means it should not be sold, then it might be ‘withdrawn’ (taken off the shelves) or ‘recalled’ (when customers are asked to return the product).

“The FSA issues Product Withdrawal Information Notices and Product Recall Information Notices to let consumers and local authorities know about problems associated with food.

“In some cases, a ‘Food Alert for Action’ is issued. This provides local authorities with details of specific action to be taken on behalf of consumers.”

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